An AI business platform for independent service businesses.
See what Durable pays
Know your engagement rate before a brand asks.
Add up the likes, comments, shares and saves on your recent posts, and see your engagement rate by followers and by views.
Your engagement rate
Your result shows here
Enter your followers and the likes and comments on your recent posts, then press Work out my engagement rate.
Save your engagement rate, and get paid by brands for your views.
Sign up free and your rate is kept in your account, next to the brand gigs open to you.
Brands taking creators on Fluencify
Sign up free to see what each one pays and which ones you can apply to.
Tracks your sleep and wakes you gently in your lightest sleep phase.
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Bookkeeping for founders, done by AI and checked by real accountants.
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How it works
Engagement rate is the share of your audience that interacts with what you post. It sits next to follower count on every media kit, because it says whether people actually watch and respond.
There are two common ways to work it out. By followers: the average interactions per post, divided by your followers. By views: all interactions divided by all views, which suits short video, where many viewers do not follow you yet.
What it uses
Runs entirely in your browser. Nothing you type is sent to Fluencify; we only count that the tool was used.
It does not compare you with other creators or grade the result. It shows your rate, and exactly how it was calculated, so you can repeat it next month.
Step by step
- Pick the platform and enter your follower count.
- Count your most recent posts and add up their likes, comments, shares and saves. Add the views too if you have them.
- Press Work out my engagement rate. Interactions are likes plus comments plus shares plus saves.
- By followers: interactions divided by posts, divided by followers, times 100. By views: interactions divided by views, times 100.
Example
A worked example with made-up numbers
What goes in
- Followers
- 8,000
- Posts counted
- 10
- Likes, comments, shares, saves
- 3,000, 150, 90, 60
- Views
- 60,000
What comes out
- Interactions: 3,300 in total, 330 per post.
- By followers: 330 divided by 8,000 is 4.13%.
- By views: 3,300 divided by 60,000 is 5.50%.
Put this tool on your site
Copy the code into any page. The tool runs inside a frame, works the same as it does here, and the link under it credits Fluencify.
Questions
What is a good engagement rate?
It depends on the platform, the niche and the size of the account, and published benchmarks disagree with each other. The most useful comparison is with yourself: calculate it the same way every month and watch the trend.
Should I use followers or views?
Use followers to compare accounts, and views for short video, where many viewers do not follow you. Say which one you used when you share the number with a brand.
Which interactions count?
Likes, comments, shares and saves. Not every platform shows every one of them publicly, so the calculator uses whatever you enter and leaves the rest out.
How many posts should I count?
Enough that one lucky or unlucky post does not decide the answer. Your most recent posts give the fairest picture of how the account is doing now.
Where do I find these numbers?
In each platform's analytics for creators, post by post. Sign up free to keep your result in your account.
Make videos for brands on Fluencify
Brands post UGC gigs and you apply with your videos. Your saved results stay with your account.