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What UGC creators charge, every week, free to cite

Fluencify reads public listings on a large freelance marketplace every week and publishes what creators charge for one UGC video, by niche, country and platform. Every number carries its sample size and date. Reuse it under CC BY 4.0.

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Data questions, the monthly note, or a cut of the numbers for a story.

This week's number

$75median per UGC video

Middle half of sellers $50 to $120 · 754 listings from 611 sellers · week of 28 September 2026

Every niche, country and platform

The monthly note

October 2026, published 2 November

Each note quotes one frozen month, so its numbers never change after you cite them. A quarterly report follows in January.

Ask to receive it: contact@fluencify.io

Stories in the data

  • The platform barely moves the price

    TikTok, Instagram and YouTube videos all ask a $75 median. Most listings offer more than one.

  • The niche does

    Kids & toys creators ask $108 per video, more than twice automotive's $50.

  • So does where the seller lives

    US sellers ask $100, Spain's $70. US food & recipes creators ask $125.

How to cite

Source: Fluencify UGC rates (fluencify.io/ugc-rates), from public listings on a large freelance marketplace (CC BY 4.0).

How the numbers are made is on every rate page. A frozen month never changes.

About Fluencify

Fluencify is a creator marketing platform. Brands run UGC campaigns, and creators get paid per view. The rate data comes from other marketplaces' public listings, never from Fluencify's own campaigns.

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