Where UGC creators compete

How many creators offer UGC videos in each niche on a large freelance marketplace, next to what they charge. Counted every week, with the date beside every number. No seller is ever named.

33,487

UGC video listings, updated 28 September 2026

Most crowded: Beauty, 10,343 listings
Least crowded: Automotive, 239 listings
Source: Public marketplace listings

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Listings by niche

How many UGC video listings the marketplace shows in each niche, from its own niche filters. The median asking price per video sits under each name.

All UGC listingsevery niche, median asking $7533,487listings
Beauty & personal caremedian asking $7510,343listings
Tech & appsmedian asking $705,919listings
Fashionmedian asking $753,759listings
Home & gardenmedian asking $753,364listings
Sports & outdoorsmedian asking $952,110listings
Pets & animalsmedian asking $702,097listings
Travelmedian asking $751,587listings
Food & recipesmedian asking $1001,474listings
Kids & toysmedian asking $1081,331listings
Gamingmedian asking $80900listings
Arts & craftsmedian asking $63364listings
Automotivemedian asking $50239listings

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<a href="https://fluencify.io/niche-demand"><img src="https://fluencify.io/embed/niche-demand.svg" width="720" height="712" alt="UGC video listings by niche, updated 28 September 2026" loading="lazy" style="max-width:100%;height:auto"></a>
<p>Source: <a href="https://fluencify.io/niche-demand">Fluencify creator supply</a>, from public marketplace listings (CC BY 4.0)</p>

Listings and prices

Automotive has the fewest listings this week, at a median $50 per video. Beauty, the most crowded niche, sits at $75.

Supply, not demand

A listing counts a creator selling UGC in a niche, not a brand buying it. To see what brands want right now, look at the campaigns open on Fluencify.

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How the numbers are made

Free to reuse under CC BY 4.0: cite Fluencify and link to this page.

What is measured: Listings: how many UGC video listings the marketplace shows under each niche filter on the day we read it. Prices: as on UGC rates.
Which listings count: Human UGC listings in each niche, in the order the marketplace shows them. AI-avatar videos are left out. Experienced sellers weigh more.
How the range is drawn: The middle half of sellers, the 25th to the 75th percentile, with the median marked. The lowest and highest prices are never shown.
What stays hidden: A group needs 30 listings from 7 sellers, with no seller over a fifth. No seller, listing or link is ever shown.
When it updates: Read every week and frozen on the 1st of each month. A frozen month never changes, so a number you cite stays true of its month.
What it is not: Not demand. A listing is a creator selling UGC, not a brand buying it. Counts include every listing the niche filter shows.

What is measured

Listings: how many UGC video listings the marketplace shows under each niche filter on the day we read it. Prices: as on UGC rates.

Which listings count

Human UGC listings in each niche, in the order the marketplace shows them. AI-avatar videos are left out. Experienced sellers weigh more.

How the range is drawn

The middle half of sellers, the 25th to the 75th percentile, with the median marked. The lowest and highest prices are never shown.

What stays hidden

A group needs 30 listings from 7 sellers, with no seller over a fifth. No seller, listing or link is ever shown.

When it updates

Read every week and frozen on the 1st of each month. A frozen month never changes, so a number you cite stays true of its month.

What it is not

Not demand. A listing is a creator selling UGC, not a brand buying it. Counts include every listing the niche filter shows.

Free to reuse under CC BY 4.0: cite Fluencify and link to this page.

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