A floor we can actually sign.
What you buy from Fluencify is a guaranteed number of views each month at a contracted CPM. Not a projection, not a range, not a best effort. A number we owe you, and a written rule for what happens if we miss it.
Benchmarked per client, never a rate card. Overdelivery is free. Shortfalls roll forward.
- Views
- The unit. You buy views, not videos — the number of posts it takes to reach the floor is our problem, not a line on your invoice.
- A floor
- The shape. The minimum we owe, not the number we are aiming at. Everything above it is delivery you did not pay extra for.
- Every month
- The term. One allotment, one contracted CPM, one floor per month. Anything we still owe you carries into the next one.
A target is something to aim at. A floor is something to be held to.
Most creator programs quote you an estimate and call it a plan. We sign the smaller, harder number instead.
You buy a number of views. We owe you that number of views.
There is one monthly allotment and one contracted CPM. Together they set the view floor for the month. Fluencify is the service on the other side of that line: we brief, source, produce, review, post and pay, and the only thing you hold us to is the floor.
Above the floor costs you nothing.
A video that outruns its expectation is a good month, not an invoice. We do not bill for the excess, we do not re-price the CPM mid-term, and we do not send a true-up at the end of the quarter.
A strong month is not a debt.
Overdelivery is not carried forward as credit we can spend against a weaker month later. Each month starts at the full contracted floor, whatever the month before it did.
You never lose views you have paid for.
A short month does not become your problem. The gap is added to what we owe you next month, and it stays there until it clears.
Guarantee ledger
Mechanics, not client data
- Floor owed this month
- Carried in from last month
- Views delivered
- Month 01
Short of the floor
The gap is not written off and it is not your loss. It is added to what we owe you next month.
- Month 02
Both months cleared
This month's floor is the contracted floor plus everything carried in. We clear the whole line, not the easier half of it.
- Month 03
Over, and free
Nothing carried in, so the floor is back to the contracted one. The overshoot is not invoiced and not banked against month four.
We set the floor below what we expect to deliver. On purpose.
Your CPM is benchmarked for your niche, not read off a rate card. Nothing is configurable here, and nothing is priced by you.
- 01.
We benchmark real accounts
Not our own averages and not a category rule of thumb. Real creator accounts posting in your content niche, at the format and cadence your program will actually run.
- 02.
We read their expected delivery
That benchmark, read against 700,000+ indexed videos, tells us what accounts like those genuinely do over a month rather than what a good week looks like.
- 03.
We contract below it
The floor we sign sits under that expectation. The distance between the two is the part we are willing to be held to in writing, in a month that goes badly.
A guarantee set at expected delivery is a forecast wearing a promise's clothes.
If the number you sign is the number you expect, you will miss it roughly half the time — and every one of those months turns into a negotiation about whether it counted. Setting the floor deliberately below expected delivery is what makes it signable. It is also why overdelivery is normal rather than remarkable, and why we can give it away.
The meter is the receipt.
A guarantee you cannot watch being met is a press release. Yours updates in real time and carries its own arithmetic, and a carried shortfall stays on the ledger until it clears.
Exactly what the floor is measured against.
A guarantee is only as honest as its definition of a view. Here is ours, including the part that is ours to pay for.
Deliverables: the posts you fund.
Deliverables are the brand-funded posts in your campaign — the videos your allotment pays for. Every one is scored against your brand guidelines before it goes out, and every view it earns is counted toward the floor.
Warm-up: the posts we fund.
Before an account carries your deliverables it posts warm-up content. Fluencify pays for warm-up; it never reaches your invoice. The reach it earns is still yours to see in your reporting — we just do not bill you for the privilege.
The fine print, stated plainly.
Four rules decide what reaches the meter, and what happens at the edges of the month.
- 01.
Where views come from
Views are counted from the approved posts we publish on the accounts we manage for your program. No borrowed reach, no bought impressions, no counting the same post twice.
- 02.
Warm-up reach
Reported, never invoiced. Warm-up is how an account earns the right to carry your brand, and we treat paying for it as our cost of doing the job properly.
- 03.
Overdelivery
Free. Not clawed back, not converted into credit we can spend against a later month, not a reason to revisit your CPM at renewal.
- 04.
Shortfall
Added to the next month's floor and kept on the ledger until it clears. It stays visible in your reporting the whole time, because a debt you cannot see is not really owed.
Cost per thousand views is the easy question.
Views delivered against your contracted CPM gives you cost per thousand, and the meter answers it on its own. Underneath, your cost card carries the harder ones: cost per signup, and cost per incremental signup.
A worked example
- $100,000
- Monthly allotment
- ÷ $10
- Contracted CPM per 1,000 views
- = 10,000,000
- Guaranteed views a month
Your allotment and your contracted CPM are both set per client on the strategy call, benchmarked against your niche rather than read off a rate card. Change either number and the floor moves with it.
Live, not monthly
The meter moves as posts go live. You do not wait for a month-end spreadsheet to find out where you stand.
It stacks
Each month's floor is drawn on top of what came before, so the whole term is one running total rather than twelve separate arguments.
Shortfalls stay visible
A carried gap is shown on the meter until it clears. Nothing quietly disappears between reporting periods.
Per creator, too
Every ambassador carries their own tracking code, so the total breaks down into who actually delivered it.
- What “incremental” means
- Measured against a fitted counterfactual — what your signups would have done without us — with your own paid ad spend held as a control, so the budget you were already spending is not quietly credited to Fluencify.
Views are what we guarantee. Outcomes are what we optimise.
We will not guarantee a business result we do not control. What we will do is measure honestly and tell you where the number stops being solid.
28 days, then 56
We will not quote a lift figure without 28 days of clean baseline history, and we do not call it full confidence until 56. Until then the reporting shows delivery, and says plainly that the lift number is not ready.
Bands, not points
Every lift number ships with its confidence interval. A single figure with no band around it is a claim, not a measurement, and we do not send those.
We refuse social traffic
Our ambassadors post on exactly the platforms that social-organic traffic arrives from. Counting it as our lift would be marking our own homework, so it is excluded from anything we claim.
A gap is not a zero
A day nobody collected is reported as a gap and named as one. A fabricated zero is indistinguishable from a real quiet day, and it would drag your baseline down on evidence nobody collected.
No control, no claim
If we cannot establish a control for a period, the report says so and no organic-lift figure in it may be claimed. The guarantee still stands; the lift claim does not get made.
Your survey, our model
Where you run a “how did you hear about us” question, we show it beside the modelled delta rather than picking one. If the two disagree we lead with the range, never with the more flattering of the two.
What people ask before they sign it.
The rest is answered on the call, with your niche benchmarked and your floor on the table.
What exactly is guaranteed?
A number of views each month. Your monthly allotment divided by your contracted CPM sets the floor, and that floor is what we owe you — not a range, not a projection and not a best effort.
Do warm-up posts count toward the floor?
No. Warm-up posts are funded by us, never carry your brand, and never move the allotment meter. Their reach appears in analytics totals and nowhere that touches your invoice.
What does my team have to do?
Nothing. That is what Fluencify is for. You get full real-time visibility across every video, post and result. The operations stay ours.
We will benchmark your niche and put a floor in writing.
Bring the goal and the guidelines. We come back with a contracted CPM, a monthly allotment and the number of views we are willing to owe you.