What UGC creators charge per video

Every week we read public listings on a large freelance marketplace and publish what creators charge for one UGC video, by niche and seller country. Ranges only, with the sample size and date beside every number. No seller is ever named.

$75

median asking price per video, updated 28 September 2026

Middle half of sellers: $50 to $120
Sample: 754 listings from 611 sellers
Source: Public marketplace listings

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What creators charge, by niche

The bar is the middle half of sellers, the line is the median. One value per seller. Listings come in the order the marketplace shows them, so experienced sellers weigh more.

All niches754 listings · 611 sellersMiddle half of sellers: $50 to $120median $75Median $75 · 754 listings · 611 sellers
Kids & toys77 listings · 72 sellersMiddle half of sellers: $80 to $179median $108Median $108 · 77 listings · 72 sellers
Food & recipes76 listings · 75 sellersMiddle half of sellers: $55 to $175median $100Median $100 · 76 listings · 75 sellers
Sports & outdoors77 listings · 73 sellersMiddle half of sellers: $50 to $150median $95Median $95 · 77 listings · 73 sellers
Gaming84 listings · 72 sellersMiddle half of sellers: $50 to $100median $80Median $80 · 84 listings · 72 sellers
Beauty & personal care80 listings · 77 sellersMiddle half of sellers: $45 to $105median $75Median $75 · 80 listings · 77 sellers
Fashion91 listings · 88 sellersMiddle half of sellers: $49 to $125median $75Median $75 · 91 listings · 88 sellers
Home & garden79 listings · 73 sellersMiddle half of sellers: $50 to $123median $75Median $75 · 79 listings · 73 sellers
Travel75 listings · 73 sellersMiddle half of sellers: $50 to $105median $75Median $75 · 75 listings · 73 sellers
Pets & animals72 listings · 63 sellersMiddle half of sellers: $40 to $115median $70Median $70 · 72 listings · 63 sellers
Tech & apps86 listings · 81 sellersMiddle half of sellers: $40 to $100median $70Median $70 · 86 listings · 81 sellers
Arts & crafts61 listings · 58 sellersMiddle half of sellers: $30 to $100median $63Median $63 · 61 listings · 58 sellers
Automotive62 listings · 59 sellersMiddle half of sellers: $35 to $95median $50Median $50 · 62 listings · 59 sellers

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<a href="https://fluencify.io/ugc-rates"><img src="https://fluencify.io/embed/ugc-rates.svg" width="720" height="782" alt="What UGC creators charge per video by niche, updated 28 September 2026" loading="lazy" style="max-width:100%;height:auto"></a>
<p>Source: <a href="https://fluencify.io/ugc-rates">Fluencify UGC rates</a>, from public marketplace listings (CC BY 4.0)</p>

By where the seller lives

All niches. Asking price per video.

United States326 listings · 250 sellersMiddle half of sellers: $55 to $149median $100
United Kingdom77 listings · 58 sellersMiddle half of sellers: $60 to $126median $93
Germany52 listings · 42 sellersMiddle half of sellers: $60 to $126median $88
Canada31 listings · 21 sellersMiddle half of sellers: $50 to $120median $75
Spain30 listings · 27 sellersMiddle half of sellers: $30 to $90median $70

What buyers actually paid

Per order, from buyers' reviews. An order can cover several videos.

Middle half of orders: $75 to $300 per order

Middle half of orders · median $150 · 443 orders from 94 sellers

How the numbers are made

Free to reuse under CC BY 4.0: cite Fluencify and link to this page.

What is measured: The starting price of a human UGC video listing, in US dollars. One value per seller: the median of their listings.
Which listings count: Human UGC listings in each niche, in the order the marketplace shows them. AI-avatar videos are left out. Experienced sellers weigh more.
How the range is drawn: The middle half of sellers, the 25th to the 75th percentile, with the median marked. The lowest and highest prices are never shown.
What stays hidden: A group needs 30 listings from 7 sellers, with no seller over a fifth. No seller, listing or link is ever shown.
When it updates: Read every week and frozen on the 1st of each month. A frozen month never changes, so a number you cite stays true of its month.
What it is not: Asking prices, not what every creator earns. What buyers actually paid is shown separately, per order.

What is measured

The starting price of a human UGC video listing, in US dollars. One value per seller: the median of their listings.

Which listings count

Human UGC listings in each niche, in the order the marketplace shows them. AI-avatar videos are left out. Experienced sellers weigh more.

How the range is drawn

The middle half of sellers, the 25th to the 75th percentile, with the median marked. The lowest and highest prices are never shown.

What stays hidden

A group needs 30 listings from 7 sellers, with no seller over a fifth. No seller, listing or link is ever shown.

When it updates

Read every week and frozen on the 1st of each month. A frozen month never changes, so a number you cite stays true of its month.

What it is not

Asking prices, not what every creator earns. What buyers actually paid is shown separately, per order.

Free to reuse under CC BY 4.0: cite Fluencify and link to this page.

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