Solutions / AI & SaaS Tools
Make an abstract product obvious in three seconds.
Software has no unboxing moment. Nobody can hold your product, so the whole job of the creative is to show it doing something useful before the viewer scrolls. Fluencify produces that at volume — screen-recorded, use-case led and cleared for paid — on one monthly allotment at a contracted CPM that converts into a guaranteed number of views.
- Vetted ambassadors
- 8,000+Vetted ambassadors
- Countries covered
- 60+Countries covered
- Videos indexed for trend insight
- 700,000+Videos indexed for trend insight
- To first videos
- 24hTo first videos
The product is the hard part to film.
Why software brands struggle to get creative that performs — and what a service has to do about it.
There is nothing to hold up to camera
A physical product sells itself on screen. A dashboard has to be explained before it can be wanted, and the explaining has to happen inside the first few seconds of a vertical video.
Feature copy does not survive the feed
Nobody scrolling is looking for your feature list. They are looking for a task they hate, being done for them. The brief has to start from the job, not from the release notes.
Studio production misses the register
Polished software ads read as corporate immediately. The formats that work look like someone showing a colleague a trick — which is exactly what an ambassador is, not an influencer on a rate card.
One use case, many audiences
The same tool sells differently to a student, a founder and an ops lead. That means many variants, which means volume — 10 to 5,000+ videos a month, and nobody on your team producing them.
Formats that make software click.
What our ambassadors produce most for AI and SaaS campaigns. You approve the direction on one call; we brief, cast and produce every variant after it.
Screen-recorded walkthroughs
The tool doing the task, narrated plainly. The single most reliable format for software, and the brief names the exact flows and screens to capture.
Workflow before-and-after
The manual version, then the version with your product in it. The saving does the persuading, so no one has to be sold a feature list.
Use-case shorts
One job, one video, one audience. Cheap to produce in many variants, which is how you find the segment that converts rather than guessing at it.
Reaction and first-run
Someone opening it for the first time and reacting honestly. Reads as discovery rather than advertising, because the ambassador is a real user of tools like yours.
The operations stay ours.
Briefing, casting, technical accuracy, distribution and payouts are our side of the line. Yours is the direction — and watching it land in real time.
Briefs built on what already works.
We track which hooks hold attention and which formats are rising across 700,000+ indexed short-form videos, then write the brief from that instead of from instinct. For a category where the product is invisible, the opening three seconds are the whole job.
Every video scored before you see it.
Technical accuracy matters more for software than for most categories — a misnamed feature or a stale screen costs you credibility. Our team reviews every video against your brand guidelines, and nothing that fails reaches you.
Performance visible per use case.
Views and CPM are what we guarantee. Underneath, every ambassador carries their own tracking code, so click-through, signups, installs and CAC break out by creator and by format — and you learn which audience your product actually lands with.
Where the brief comes from.
Our team studies what is already holding attention for products like yours — the openings, the pacing, the order a feature gets explained in. This is where that work happens, before a single brief goes out.
Across onboarding and workflow demos, where are viewers dropping off, and is it the hook or the screen recording?
Drop-off concentrates at 00:26–00:34 across 61 of the 84 demo videos in scope — the moment the recording cuts from the workflow to the pricing page. Hook retention is not the problem: the first three seconds hold at 91%, above the category median.
From brief to shipped demo.
Your job is one strategy call. Ours is everything after it.
Tell us the job to be done
One onboarding call: the product, the user, the task it removes, your brand guidelines and the CPM we benchmark against. That is the last required work on your side.
We brief against what works
Hooks and structures drawn from 700,000+ indexed videos, adapted to your category rather than guessed at, and matched to the right ambassadors out of 8,000+ across 60+ countries.
Ambassadors record real usage
Screen captures and workflow footage from people who fit your user profile. Every video is scored against your guidelines before delivery; anything inaccurate goes back for changes.
We distribute and post
Approved videos go out across accounts we manage. Nobody on your team touches a posting calendar, and the view floor you contracted starts filling.
You scale what converts
Real-time performance per creator and per format, so the next round of use cases is chosen on evidence. We double down on winners; your workload stays at zero.
Built for software teams that need to be seen used.
If the demo is the pitch, this is the fit.
AI product teams
Your product does something genuinely new, and explaining it in text is losing to showing it in ten seconds.
SaaS growth marketers
You are buying paid social and need creative that converts colder traffic than your existing channels do.
Developer and prosumer tools
Your users are credible on camera. Real workflow footage outperforms anything scripted for them.
Freemium and self-serve products
Sign-up is one tap away, so the only barrier left is making the value obvious fast enough.
You buy views, not videos.
One fixed monthly allotment at a contracted CPM, converting into a guaranteed number of views. No rate card, no retainer, no tiers.
- Monthly allotment
- $100,000Monthly allotment
- Contracted CPM, per 1,000 views
- ÷ $10Contracted CPM, per 1,000 views
- Guaranteed views, that month
- = 10,000,000Guaranteed views, that month
That is the whole invoice — creators, production, usage rights and payouts included. No commissions, no retainer, no markup on top.
We benchmark real creator accounts in your content niche and set the guarantee below their expected delivery — a floor we can actually sign. The CPM is set per client, not off a rate card.
A floor, not a target
The contracted CPM sets the number of views we owe you each month. It is the minimum, written into the contract.
Overdelivery is free
When a use case takes off and the campaign runs past the floor, you are not billed for the difference.
Shortfalls roll forward
If a month lands short, the missing views carry into the next one. You never lose views you have paid for.
Every operation included in the allotment
- Sourcing
- Vetting
- Briefing
- Creator management
- Product seeding
- Shipping
- Quality review
- Approvals
- Scheduling
- Posting
- Moderation
- Usage rights
- Payouts
- Reporting
- Escalations
- Renewals
Questions about UGC for software
What AI and SaaS teams ask first.
Can ambassadors record inside my product?
Yes. Screen recordings and in-product walkthroughs are a standard format for this vertical, and the brief specifies exactly which flows and screens to capture.
Do they need to understand a technical product?
The brief carries the understanding. We match ambassadors to your real user profile, and every video is reviewed for accuracy against your guidelines before it reaches you.
Do you need access to a paid account?
Usually a demo or trial seat is enough to record genuine usage. What that seat needs to show is agreed on the onboarding call and written into the brief.
Do I get usage rights for paid ads?
Yes. Full usage rights are built in. Run the content across paid ads and organic social with no extra licensing and no renegotiation.
What metrics do you optimise for?
Views are what we guarantee. Outcomes are what we optimise. Your contracted CPM sets the view floor we owe you each month, and underneath it we work the funnel: click-through, signups, installs and CAC. Every ambassador carries their own tracking code, so you see which ones actually drive results rather than just impressions.
How does pricing work?
You buy views, not videos. One fixed monthly allotment at a contracted CPM converts into a guaranteed number of views. The guarantee is a floor, not a target — overdelivery is free and shortfalls roll forward, so you never lose views you have paid for. The CPM is benchmarked against real creator accounts in your niche, not taken off a rate card.
Show the product working.
One call to scope the use cases. Screen-recorded, rights-cleared video from there on, at a contracted CPM with the views guaranteed in writing.