Solutions / AI & SaaS Tools
Make an abstract product obvious in three seconds.
Software has no unboxing moment. Nobody can hold your product, so the entire job of the creative is to show it doing something useful before the viewer scrolls. Fluencify produces that at volume — screen-recorded, use-case led, and cleared for paid.
- Videos indexed for trend insight
- 700K+Videos indexed for trend insight
- Countries covered
- 60+Countries covered
- To first videos
- 24hTo first videos
The product is the hard part to film.
Why software brands struggle to get creative that performs.
There is nothing to hold up to camera
Physical products sell themselves on screen. A dashboard has to be explained before it can be wanted.
Feature copy does not survive the feed
Nobody scrolling is looking for your feature list. They are looking for a task they hate being done for them.
Studio production misses the register
Polished software ads read as corporate immediately. The formats that work look like someone showing a colleague a trick.
One use case, many audiences
The same tool sells differently to a student, a founder, and an ops lead. That means many variants, which means volume.
Formats that make software click.
What our ambassadors produce most for AI and SaaS campaigns.
- 01.
Screen-recorded walkthroughs
The tool doing the task, narrated plainly. The single most reliable format for software.
- 02.
Workflow before-and-after
The manual version, then the version with your product in it. The saving does the persuading.
- 03.
Use-case shorts
One job, one video, one audience. Cheap to produce in many variants, which is how you find the segment that converts.
- 04.
Reaction and first-run
Someone using it for the first time and reacting honestly. Reads as discovery rather than advertising.
Briefs built on category intelligence.
We track which hooks hold attention and which formats are rising across 700,000+ indexed short-form videos, then write the brief from that instead of from instinct.
Every video scored before you see it.
Technical accuracy matters more for software than for most categories. Nothing reaches your dashboard that has not been checked against your guidelines.
Performance visible per use case.
Views, CPM, click-through, and conversion, broken out by creator and format, so you learn which audience your product actually lands with.
From brief to shipped demo.
You approve; we run the rest.
- 01.
Tell us the job to be done
One onboarding call: the product, the user, the task it removes, and your brand guidelines.
- 02.
We brief against what works
Hooks and structures drawn from 700,000+ indexed videos, adapted to your category rather than guessed at.
- 03.
Ambassadors record real usage
Screen captures and workflow footage from people who fit your user profile, scored against your guidelines before delivery.
- 04.
You scale the variants that convert
Real-time performance per creator and per format, so the next round of use cases is chosen on evidence.
Built for software teams that need to be seen used.
If the demo is the pitch, this is the fit.
AI product teams
Your product does something genuinely new, and explaining it in text is losing to showing it in ten seconds.
SaaS growth marketers
You are buying paid social and need creative that converts colder traffic than your existing channels.
Developer and prosumer tools
Your users are credible on camera. Real workflow footage outperforms anything scripted.
Freemium and self-serve products
Sign-up is one tap away, so the only barrier left is making the value obvious fast enough.
Questions about UGC for software
What AI and SaaS teams ask first.
Can creators record inside my product?
Yes. Screen recordings and in-product walkthroughs are a standard format, and the brief specifies exactly which flows and screens to capture.
Do creators need to understand a technical product?
The brief carries the understanding. We match ambassadors to your real user profile, and every video is reviewed for accuracy against your guidelines before it reaches you.
Do you need access to a paid account?
Usually a demo or trial seat is enough for creators to record genuine usage. What that seat needs to show is agreed in the brief.
Do I get usage rights for paid ads?
Yes. Full usage rights are built in. Run the content across paid ads and organic social with no extra licensing and no renegotiation.
What metrics do you optimise for?
Not views. We optimise for top and bottom funnel metrics — CPM, click-through, conversion, and CAC.
How does pricing work?
Transparent per-video pricing. No commissions, no retainers, no markup. Rates drop as volume scales, and you only pay for approved, delivered content. Applications are free — you never work with a creator you don't want, and you never pay for a video you don't want.
Show the product working.
One call to scope the use cases. Screen-recorded, rights-cleared video from there on.