Solutions / DTC & Ecommerce

UGC that sells the product, not the brand.

Your customers do not want a commercial. They want to see someone like them use the thing and say whether it was worth it. Fluencify produces that at volume — real people, real usage, cleared for paid — so your ad account and your organic feed stop competing for the same three assets.

Average campaign CPM
$1–4Average campaign CPM
To first videos
24hTo first videos
Commission or markup
0%Commission or markup

Any campaign type. Zero management.

Product seeding, always-on UGC, launches, seasonal pushes, affiliate content. The campaign type changes; the amount of work on your side does not.

Content that actually converts.

We index what is working across your category — the hooks that hold attention, the trends on the way up — and that becomes the brief rather than a guess.

No markups, no retainers.

Per-video pricing that drops as volume scales. You pay for approved, delivered content and nothing else — no commission on spend, no monthly minimum to justify.

Agencies are slow. Platforms make you do the work.

Between the two, most DTC teams end up running their own production company by accident.

  • Retainers that price out testing

    At agency rates, every video has to be a winner. That is the opposite of how you find one.

  • Marketplaces hand back a to-do list

    Sourcing, briefing, chasing, reviewing, licensing, paying. The platform takes a cut and leaves you the operations.

  • Content that does not survive the feed

    Studio-polished product video reads as an ad instantly. The scroll is unforgiving about it.

  • One asset, stretched to breaking

    The same hero video across every placement for a quarter. Frequency climbs, ROAS falls, and there is nothing queued behind it.

Content that actually converts.

The formats that carry the most weight for DTC campaigns.

  • 01.

    Hook-first testimonials

    A real reason to keep watching in the first two seconds, then the honest verdict on the product behind it.

  • 02.

    Product demos

    The thing, in hand, doing what it claims. Shot in a kitchen or a bathroom rather than a studio.

  • 03.

    Unboxing and first impressions

    The arrival moment, unscripted. Still one of the most reliable performers in ecommerce feeds.

  • 04.

    Problem-solution scripts

    Name the friction the customer already feels, then show the product removing it. Easy to produce many angles of.

Built for brands with a product to show.

Physical or digital, if seeing it used is what closes the sale, this fits.

  • DTC and ecommerce teams

    You run paid social as a primary channel and you need creative that keeps up with the spend behind it.

  • Brand and social leads

    You need an organic feed that stays alive without your team filming it themselves every week.

  • Founders running lean

    No in-house creative team, no appetite for a retainer, and a product that needs to be seen to be understood.

  • Retail and marketplace sellers

    You need volume across listings, placements, and regions — and you need the rights to use it everywhere.

Done for you. Never hidden from you.

Full dashboard visibility across every video, post, and result. The operations stay ours.

  1. 01.

    One onboarding call

    Product, audience, goals, brand guidelines. We take it from there.

  2. 02.

    We brief and source

    Micro-creators matched to the real-life profile of your ideal customer — not influencers with talent managers.

  3. 03.

    We review every video

    Scored against your guidelines before delivery. Nothing gets through that does not pass.

  4. 04.

    You approve, we distribute and pay

    Approved content goes live across the accounts we manage. Payouts are automated and compliant.

Questions about UGC for DTC

What ecommerce teams ask before they start.

01.

What's the difference between UGC and influencer marketing?

Influencers charge for their audience. UGC creators charge for their content. Our ambassadors don't need a following to make videos that convert — which is exactly why they are more cost-effective at scale.

02.

Do I need to send product to creators?

For most physical-product campaigns, yes — seeing the product used is the point. Product seeding is a standard campaign type and the logistics are handled inside the program.

03.

Do I get usage rights for paid ads?

Yes. Full usage rights are built in. Run the content across paid ads and organic social with no extra licensing and no renegotiation.

04.

How do you control content quality?

We review every video against your brand guidelines before it reaches you. Nothing gets through that does not pass.

05.

How is this different from an agency?

Agencies charge 20–40% commissions, take weeks to deliver, and hand you a spreadsheet at month-end. We are full-service and software-powered, priced per video, at a volume no agency can match.

06.

How does pricing work?

Transparent per-video pricing. No commissions, no retainers, no markup. Rates drop as volume scales, and you only pay for approved, delivered content. Applications are free — you never work with a creator you don't want, and you never pay for a video you don't want.