Content that sells the product — at a view floor we sign for.
You buy views, not videos. One fixed monthly allotment at a contracted CPM converts into a guaranteed number of views. For a physical product that also means the box has to reach the creator — so we ship it, track it, and reship it when a parcel goes missing. Your job is one strategy call.
- 8,000+
- Vetted ambassadors
- 60+
- Countries
- 24h
- To first videos
A physical product turns a content program into a logistics program.
Software gives you a creator list. It does not put your product in a box. Every step between “creator accepted” and “creator filmed” is real work someone has to do — and on a DTC campaign there is a lot of it.
Product has to physically move
Addresses, parcels, tracking numbers, customs, the creator who never picked the box up. None of that is content work, and all of it blocks filming.
One video is not a creative test
Finding the angle that sells takes volume — different hooks, different faces, different rooms. Ten videos a month will not find it.
Views without revenue prove nothing
A reach report at month-end does not tell you which creator moved product. Without a code or a link per creator, you are guessing.
The good video is stuck on someone else's account
Without usage rights agreed up front, the one clip that actually converts cannot be put behind ad spend without a new negotiation.
Five ways your product reaches the creator. We run all five.
We pick the route with you on the strategy call, then it is ours. An invalid combination is not expressible — every campaign has exactly one way product gets to the creator, and everyone on the campaign is on it.
- 01.Physical product
You ship the product
Your warehouse ships to the creator's saved address. You paste one tracking number — we detect the carrier from it — and we follow the parcel to a photo-backed pickup confirmation before anyone films.
- 02.Physical product
100%-off codes
Creators order the real product from your own store with a unique 100%-off code. Your existing fulfilment does the shipping, your stock stays in one system, and the order looks like any other order.
- 03.Digital access
Individual codes or links
A pool of unique codes or links, assigned to each creator automatically. This is the route that makes revenue attributable per creator rather than per campaign.
- 04.Digital access
One shared code or link
A single code every creator carries. Simplest to stand up when the offer matters more than knowing which creator drove which order.
- 05.Digital access
Free access
Instructions only — a link and a set of steps, for a digital add-on, a subscription tier or a membership that sits alongside the physical range.
Ship it and forget it. We follow the parcel to the doorstep.
A shipment is opened for every creator on a physical campaign — including the ones claiming product with a 100%-off code — so a missing parcel is reported and reshipped the same way no matter which route you chose.
State 01
Awaiting dispatch
The creator has been admitted and their address is on file. We hand you the list — one at a time or as a batch for the whole campaign.
State 02
Dispatched
A tracking number is recorded. The carrier is detected from the number rather than typed, and the parcel's journey is ingested from there.
State 03
Picked up
The creator confirms with a photo of the product in hand. Only then does filming open. A carrier saying “delivered” is not the same thing, and we do not treat it as such.
What the carrier tells us
Carrier updates are normalised to one vendor-neutral vocabulary, whoever you ship with. They describe the parcel — they never advance the state above on their own.
- Info received
- In transit
- Out for delivery
- Ready for pickup
- Delivered
- Exception
- Returned to sender
- Untrackable
Every creator carries their own code.
Views are what we guarantee. Outcomes are what we optimise. A unique promo code or tracking link per creator turns a reach number into an order you can point at — and tells us which ambassadors to keep and which formats to run again.
- A code pool sized above your roster, assigned to creators automatically as they are admitted.
- Click-through, signups, installs and CAC worked underneath the view floor, not instead of it.
- Analytics in real time — views, CPM, top posts and the delivered roster, each number carrying its own data-through date.
- Connect your own analytics or grant read-only ad-account access, and your paid spend is deducted so we never take credit for your ads.
The video that wins organically is the ad you run next week.
Full usage rights are built in. Deploy across paid ads and organic social — no extra licensing, no per-asset fee, no follow-up email to the creator six weeks later.
- Approved videos post organically across the accounts we manage, and the same files sit ready behind your ad spend. Nothing has to be remade for the second channel.
- 10 to 5,000+ videos a month is a real creative pool, not one hero asset. We double down on the creators and formats that work and let the rest go.
- Rights are settled once, in the service agreement — never renegotiated per asset after a video starts performing.
From one call to product in hand to published videos.
Your job is one strategy call. Ours is everything after it — briefing, sourcing, vetting, product seeding, shipping, quality review, posting, moderation, payouts, reporting and renewals.
- 01.
Tell us your goals
One onboarding call. Product, audience, targets, brand guidelines — and for a physical range, which SKU goes out and how it gets to people. That is the last required work on your side.
- 02.
We build your program
Briefs built on competitor and trend data from 700,000+ indexed videos, matched to your campaign and to the right creators from 8,000+ vetted ambassadors across 60+ countries.
- 03.
Product goes out, creators produce
Every creator films a trial video before they are admitted — and you are not billed for it. Once admitted, the product reaches them, they film, and every video is scored against your guidelines before it reaches you.
- 04.
We distribute everything
Approved videos post across accounts we manage. Hundreds to thousands of native videos go live without anyone on your team lifting a finger.
- 05.
You see results, we scale what works
Real-time reporting on views, CPM and per-creator codes. Campaigns run in monthly cycles — we keep the creators who deliver and carry their unfinished videos into the next cycle. Volume grows, your workload stays at zero.
- Home
- Campaigns
- Creators
- Gallery
- Products
- Team
- Settings
Home
- Analytics
- Attribution
- Insights
- Views today
- 128,410
- Guarantee balance
- 6.4M / 10M
- Next report
- Mon
Weekly summary, sent in Slack
Your overview
- Last 30 days
- Last 7 days
- All time
- Views
- 3,742,180
- Likes
- 118,904
- Comments
- 26,318
- Engagement rate
- 5.2%
- 18 Jul
- 25 Jul
- 1 Aug
- 8 Aug
- 15 Aug
You buy views, not videos.
The CPM is benchmarked per client, not read off a rate card. We benchmark real creator accounts in your niche and set the guarantee below their expected delivery — a floor we can actually sign.
- $100,000
- Fixed monthly allotment
- ÷ $10 CPM
- Contracted, per 1,000 views
- = 10,000,000 views
- Guaranteed floor, not a target
Operations inside that one invoice
That is the whole invoice — creators, production, usage rights, and payouts included. Overdelivery is free. Shortfalls roll forward, so you never lose views you have paid for. There are no tiers to pick from and nothing to configure.
- Briefing
- Sourcing
- Vetting
- Creator management
- Product seeding
- Shipping
- Quality review
- Approvals
- Scheduling
- Posting
- Moderation
- Payouts
- Reporting
- Escalations
- Renewals
What DTC teams ask before the first call.
Product logistics, paperwork, rights and measurement — the four things ecommerce teams want settled up front.
How does the product actually get to the creator?
One of five routes, chosen with you and then run by us: you ship it, the creator claims it with a 100%-off code, individual codes or links, one shared code, or free access. On a physical campaign a shipment is opened for every creator either way, so a missing parcel is reported and reshipped through the same process whichever route you picked.
Is there extra paperwork for physical campaigns?
One ecommerce addendum on top of the general service agreement. It is signed once, in-page, and covers physical-product campaigns from then on.
Can I run the content as paid ads?
Yes. Full usage rights are built in. Deploy across paid ads and organic social. No extra licensing. No negotiations.
What metrics do you optimise for?
Views are what we guarantee. Outcomes are what we optimise. Your contracted CPM sets the view floor we owe you each month, and underneath it we work the funnel: click-through, signups, installs and CAC. Every creator carries their own tracking code, so you see which ambassadors drive results rather than just impressions.
How fast can we launch?
Once your brief is in, we open the campaign to the vetted ambassadors who match your ICP. They start applying, and your first videos can be ready in as little as 24 hours — the trial video is filmed before product access, so nothing waits on a parcel to get moving. Branded deliverables follow once the product is confirmed in hand.
Who are the creators?
We call them ambassadors: 8,000+ vetted micro-creators across 60+ countries who match the real-life profile of your ideal customer. Not influencers. No talent managers. No agency retainers.
How is this different from an agency?
Agencies charge 20–40% commissions, take weeks to deliver and hand you a spreadsheet at month-end. We are a full-service operation that carries the delivery itself. You pay one monthly allotment for a guaranteed number of views, with no markup, at a volume no agency can match.
Tell us what the product is. We will bring the views.
We work with consumer apps, AI tools, fintech, ed-tech, DTC, dating and wellness brands.