UGC reports for brands
What UGC creators ask per video, niche by niche, and how a creator program runs. Key numbers on each page, the full report by email.
- 14 reports
- Live numbers, updated 26 October 2026
- Free by email
Niches
12What creators asked per video in one niche, how crowded it is, and what buyers paid per order.
- Niche report10,430 listings: beauty is the most crowded UGC nicheBeauty UGC rates, October 2026$95median per video, updated 26 October 2026Beauty creators asked a median $95 per video, against $75 across all niches.Read the report
- Niche report$100 a video: sports & outdoors UGC has the 2nd-highest medianSports & outdoors UGC rates, October 2026$100median per video, updated 26 October 2026Sports and outdoors creators asked a median $100 per video, against $75 across all niches.Read the report
- Niche reportHome & garden UGC: buyers paid $150 an order, creators asked $75 a videoHome & garden UGC rates, October 2026$75median per video, updated 26 October 2026Home and garden creators asked a median $75 per video, the same as across all niches.Read the report
- Niche reportPets & animals UGC: US sellers asked $75 a video, against $70 everywherePets & animals UGC rates, October 2026$70median per video, updated 26 October 2026Pet creators asked a median $70 per video, against $75 across all niches.Read the report
- Niche reportTech & apps UGC has 6,043 listings, 2nd only to beautyTech & apps UGC rates, October 2026$75median per video, updated 26 October 2026Tech creators asked a median $75 per video, the same as across all niches.Read the report
- Niche report$85 a video: fashion UGC asked more than the $75 all-niche medianFashion UGC rates, October 2026$85median per video, updated 26 October 2026Fashion creators asked a median $85 per video, against $75 across all niches.Read the report
- Niche reportGaming UGC asked exactly the all-niche median: $75 a videoGaming UGC rates, October 2026$75median per video, updated 26 October 2026Gaming creators asked a median $75 per video, the same as across all niches.Read the report
- Niche reportTravel UGC came in under the market: $65 a video against $75Travel UGC rates, October 2026$65median per video, updated 26 October 2026Travel creators asked a median $65 per video, against $75 across all niches.Read the report
- Niche reportFood & recipes UGC has the widest middle half: $60 to $196 a videoFood & recipes UGC rates, October 2026$123median per video, updated 26 October 2026Food creators asked a median $123 per video, against $75 across all niches.Read the report
- Niche reportKids & toys UGC: creators asked a median $98 a videoKids & toys UGC rates, October 2026$98median per video, updated 26 October 2026Kids and toys creators asked a median $98 per video, against $75 across all niches.Read the report
- Niche reportAutomotive UGC: creators asked a median $60 a videoAutomotive UGC rates, October 2026$60median per video, updated 26 October 2026Automotive creators asked a median $60 per video, against $75 across all niches.Read the report
- Niche reportArts & crafts UGC: a quarter of sellers asked $30 a video or less, the lowest of any nicheArts & crafts UGC rates, October 2026$60median per video, updated 26 October 2026Arts and crafts creators asked a median $60 per video, against $75 across all niches.Read the report
Market
1Every niche side by side: what creators asked, how crowded each niche is and where sellers live.
Fluencify
1How our programs run, for a brand weighing per-video buying against a creator program.
Planning UGC for your brand?
Talk it through with our team: how many creators, which formats to test first, and what a program costs when creators are paid on delivered views.