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How many creators sell UGC videos, niche by niche.
Listings and sellers per niche, from the listings a large freelance marketplace shows first. A sample, not the size of the market. Sign up free to see the gigs open to you.
Why rows are hidden
A niche appears when at least 7 sellers are behind it. A country or platform needs 30 listings from 7 sellers, with no seller over a fifth of them.
Creator supply by niche
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Pick a view to see this week's counts.
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How it works
Creator supply is how many creators sell UGC videos in a niche: the competition you meet when you pitch there. This explorer counts it from public listings, niche by niche, by the country sellers are based in, and by the platform they offer.
It counts sellers, not buyers. A listing is a creator offering UGC, not a brand asking for it, so a crowded niche is not proof that brands want more videos there. What brands want right now is the campaigns open on Fluencify.
What it uses
Public listings on a large freelance marketplace, read every week within its robots.txt: the human UGC video listings the marketplace shows first in each niche. The counts are of that sample, not of the whole market. Never Fluencify's own data, and no seller, listing or link is ever shown.
A niche appears when at least 7 sellers are behind it. A country or a platform appears when 30 listings from 7 sellers are behind it and no seller has more than a fifth of them.
The counts load from fluencify.io/data/rates.json, the file the Creator supply page is built from. What you pick never leaves the page.
Step by step
- Pick a view: by niche, by seller country or by platform.
- Read the listings and sellers in the sample for each row, and the week they were counted.
- Compare a niche with what its creators ask on UGC rates, or download the data as JSON.
- Sign up free to see the campaigns open to you.
Examples
Creator supply by niche, updated 28 September 2026
What goes in
- View
- By niche
What comes out
- Creator supply by niche, updated 28 September 2026: listings and sellers in the sample.
- All niches: 754 listings, 611 sellers
- Arts & crafts: 61 listings, 58 sellers
- Automotive: 62 listings, 59 sellers
- Beauty: 80 listings, 77 sellers
- Fashion: 91 listings, 88 sellers
- Food & recipes: 76 listings, 75 sellers
- Gaming: 84 listings, 72 sellers
- Home & garden: 79 listings, 73 sellers
- Kids & toys: 77 listings, 72 sellers
- Pets & animals: 72 listings, 63 sellers
- Sports & outdoors: 77 listings, 73 sellers
- Tech & apps: 86 listings, 81 sellers
- Travel: 75 listings, 73 sellers
- Each niche is its own sample, so the rows overlap and don't add up to all niches.
- Source: Fluencify creator supply, public marketplace listings: https://fluencify.io/niche-demand
Creator supply by seller country, updated 28 September 2026
What goes in
- View
- By seller country
What comes out
- Creator supply by seller country, updated 28 September 2026: listings and sellers in the sample.
- United States: 326 listings, 250 sellers
- United Kingdom: 77 listings, 58 sellers
- Germany: 52 listings, 42 sellers
- Canada: 31 listings, 21 sellers
- Spain: 30 listings, 27 sellers
- Sellers in other countries, and countries with too few listings to publish, are left out, so the rows don't add up to all niches.
- Source: Fluencify creator supply, public marketplace listings: https://fluencify.io/niche-demand
Put this tool on your site
Copy the code into any page. The tool runs inside a frame, works the same as it does here, and the link under it credits Fluencify.
Questions
What is creator supply?
How many creators offer UGC videos in a niche. Here it is counted every week from the listings a large freelance marketplace shows first in each niche.
Does this show how much brands want UGC in a niche?
No. A listing is a creator selling UGC, not a brand buying it. To see what brands want right now, look at the campaigns open on Fluencify.
Why don't the niches add up to all niches?
Each niche is its own sample of the listings shown first, and one seller can list in more than one niche, so the rows overlap.
Why is a niche missing?
A niche needs at least 7 sellers in the sample to be shown. One with fewer is left out until it clears that bar.
Can I use the counts?
Yes, under CC BY 4.0: cite Fluencify and link to the Creator supply page. The data is at fluencify.io/data/rates.json.
Make videos for brands on Fluencify
Brands post UGC gigs and you apply with your videos. Your saved results stay with your account.