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Usage license template

Say where the brand may use the videos, for how long and for what fee. Get a plain-English usage license for creator content. A template to start from, not legal advice.

This tool is in labs: it works, and we are still testing it. What it makes is yours to keep.

Where the brand may use it
Where the brand may use it

This is a template, not legal advice. Laws differ between countries: have a lawyer check it before you rely on it.

How it works

A usage license says what a brand may do with a creator's content: where it may run, for how long, whether as ads, and whether anyone else may use it. The creator keeps ownership; the brand gets permission, on the terms written down.

It is the part of a UGC deal that most often causes trouble later, because a video posted once can end up running as an ad for years. This template gives each of those questions its own clause: the content, where it may be used, ads run through the creator's account, how long, where in the world, exclusivity, edits, credit, AI and likeness, the fee, ownership and what happens when the license ends.

Which data it uses

Runs entirely in your browser. Nothing you type is sent to Fluencify; we only count that the tool was used.

The clauses are a template written by Fluencify; your answers fill in the blanks. Nothing is written by a language model.

Step by step

  1. Fill in both names and describe the content: which videos, and when they were delivered.
  2. Tick every place the brand may use it, then choose how long and where in the world.
  3. Choose exclusivity, what edits are allowed, credit, and whether AI use is allowed.
  4. Enter the fee, or say it is part of another agreement. Press Build my license, read every clause, then save it as a PDF and sign it.

Example

Three videos licensed as ads for six months

What goes in

Content
3 TikTok videos delivered on 20 October 2026
Where
Paid social ads from the brand's accounts, and ads through the creator's account
For how long
6 months, worldwide
Edits
Cuts, captions and format changes only
AI
Not allowed

What comes out

  • What the license covers: the Brand may run the Content as paid social ads from its own accounts and as ads through the Creator's account.
  • Ads through the Creator's account: the Creator authorizes them with the platform's own tools, such as TikTok Spark Ads, and never shares a password or login code.
  • Term: 6 months from the start date. When it ends, the Brand stops running the Content as ads.
  • AI and likeness: the Brand will not use the Content to train AI tools or to make synthetic versions of the Creator.

Put this tool on your site

Copy the code into any page. The tool runs inside a frame, works the same as it does here, and the link under it credits Fluencify.

See the embed

Questions

What is a UGC usage license?

Written permission for a brand to use a creator's content in named places, for a set time. The creator keeps ownership, and the brand may do only what the license says.

What is the difference between organic use and paid ads?

Organic use is posting the video as a normal post on the brand's own accounts. Paid use is running it as an ad, which puts it in front of people who do not follow the brand, so it is often priced separately. The template lets you choose each one.

What are Spark Ads and partnership ads?

Ads that run through the creator's own account, so they appear as the creator's post. TikTok calls them Spark Ads and Instagram calls them partnership ads. The creator authorizes them inside the app, so no password is ever shared.

How long should a usage license last?

As long as the brand needs it and the fee covers. A set term that can be renewed keeps both sides flexible; a license with no end date gives the brand more, and should be priced that way.

Is this usage license legally binding?

A signed license can be, but whether this one is enough depends on your country and your deal. It is a template, not legal advice: have it checked before you rely on it. Sign up free to keep it with your creator deals.

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