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UGC ROI calculator

Enter what the videos cost and the sales they drove. See your ROI, ROAS, cost per video and the revenue you need to break even, with every formula shown.

This tool is in labs: it works, and we are still testing it. What it makes is yours to keep.

Everything you paid creators for these videos.

Editing, tools or an agency, if you paid for them.

Sales you can trace to the videos: discount codes, links or your ad platform. Leave it empty to count orders instead.

What is left of a sale after the cost of the product itself.

How it works

Return on investment (ROI) says what a campaign gave back for what it cost. For user-generated content, the cost is more than the creator fees: product and shipping, usage rights, editing and the ad spend behind the videos all count, and leaving one out makes a campaign look better than it was.

This calculator adds up every cost you enter and takes the revenue you can trace to the videos. It turns them into ROI on your gross profit, return on ad spend (ROAS), what each video cost to make, what each order cost, and the revenue at which the campaign breaks even.

Which data it uses

Runs entirely in your browser. Nothing you type is sent to Fluencify; we only count that the tool was used.

Every formula is shown next to its answer, so you can check the arithmetic or repeat it in a spreadsheet. It uses no benchmarks and does not grade the result: what a good return is depends on your margins and your channels.

Step by step

  1. Pick your currency, then enter how many videos you got and what you paid the creators.
  2. Add the other costs: product and shipping, usage rights or whitelisting, anything else you paid for, and the ad spend behind the videos.
  3. Enter the revenue you can trace to the videos, or the orders and your average order value, and your gross margin.
  4. Press Calculate my ROI. ROI is gross profit minus all costs, divided by all costs. ROAS is revenue divided by ad spend.

Example

A campaign with ad spend behind it, in made-up numbers

What goes in

Spent on the videos
4,000 in your currency: creator fees, product and usage rights together (made up)
Ad spend behind them
6,000
Orders from the videos
250, at an average order of 60
Gross margin
70%

What comes out

  • Total cost: 4,000 + 6,000 = 10,000. Revenue: 250 x 60 = 15,000.
  • Gross profit: 15,000 x 70% = 10,500.
  • ROI: (10,500 - 10,000) / 10,000 x 100 = 5.0%.
  • ROAS: 15,000 / 6,000 = 2.50.
  • Break-even revenue: 10,000 / 70% = 14,285.71, about 239 orders.

Put this tool on your site

Copy the code into any page. The tool runs inside a frame, works the same as it does here, and the link under it credits Fluencify.

See the embed

Questions

What is the difference between ROI and ROAS?

ROAS divides revenue by ad spend, so it leaves out what the videos cost to make and what the products cost to sell. ROI takes the gross profit, subtracts every cost including the creator fees, and divides by those costs. A campaign can have a healthy ROAS and still lose money.

Which costs should I count?

Everything you would not have spent without the videos: creator fees, product and shipping, usage rights or whitelisting, editing, tools or an agency, and the ad spend behind the videos. Leaving one out makes the campaign look better than it was.

How do I know which sales came from the videos?

Give each creator a discount code or a tracked link, and read your ad platform's reports for the ads that ran the videos. Every method misses some sales, so pick one and measure every campaign the same way.

What is a good ROI for UGC?

There is no single answer: it depends on your margins, your channels and how long you count sales for. The calculator does not grade the result. Compare campaigns with each other, measured the same way, and keep the ones that pay for themselves.

How do I get more videos to test?

Post a campaign on Fluencify and creators who fit your brand film for it, and every video is reviewed before it goes live. Sign up free to get a shortlist of creators.

Get videos from real creators

Turn your brief into a Fluencify campaign. Creators film it, and every video is reviewed before it goes live.

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