Skip to main content

UGC budget calculator

Enter the views you want from UGC. See what they come to in creator pay at the rates brands on Fluencify paid per 1,000 views, and what that leaves out.

This tool is in labs: it works, and we are still testing it. What it makes is yours to keep.

Across every video in the campaign.

How it works

Many UGC campaigns pay creators by the views their videos get, at a rate per 1,000 views. So a view target turns into a creator budget with one multiplication, as long as you know what rate to multiply by.

This calculator multiplies your target by the range brands on Fluencify paid creators per 1,000 views, from Fluencify's own published pay data, and shows the budget at the 25th percentile, median and 75th percentile rates. It is creator pay only: the result lists what it leaves out, and it is not Fluencify's price.

Which data it uses

The ranges are Fluencify's published pay data, the same numbers as the UGC rates page: what campaigns on Fluencify paid creators per 1,000 views each month, as the 25th percentile, the median and the 75th percentile, with the number of brands, campaigns and creators behind every range. A range is published only when at least 7 brands and 20 creators are behind it and no single brand runs more than a third of its campaigns, so no brand is ever named or can be picked out.

When no range is published for something you pick, the tool uses the most specific range published for your other picks (niche first, then country, then platform), or the one for all campaigns, and says so. Before Fluencify's first month is published it shows no range at all, rather than a number from anywhere else.

What Fluencify charges brands is a different number: one monthly amount at a cost per 1,000 views agreed before work starts, which covers creators, production, usage rights and payouts. These tools never quote it.

The published ranges

Fluencify publishes what brands paid creators per 1,000 views once a month, as ranges with the sample size and the month beside every number, and only when at least 7 brands and 20 creators are behind a range. The first month is on its way.

Until it is published, this tool shows no range and says so, rather than a number from anywhere else. How the ranges are made is on the UGC rates page.

Step by step

  1. Enter the views you want across the campaign, and how many videos, if you know.
  2. Pick the platform the videos post on and where you want creators, if it matters to you.
  3. Press Work out the budget. It is the views divided by 1,000, times each rate of the range.
  4. Add what the result leaves out, such as product, usage rights and ad spend, before you set the budget.

Example

Half a million views on Instagram (a made-up target)

What goes in

Views you want
500,000 (made up)
Videos you want
20
Where the videos post
Instagram
Where you want creators
Any

What comes out

  • Fluencify publishes what brands paid creators per 1,000 views once a month, as ranges with the sample size and the month beside every number. The first month is on its way.
  • Until it is published, this tool shows no range rather than a number from anywhere else. Sign up free to see what each brand on Fluencify pays today.
  • This is what campaigns paid creators, not Fluencify's price. Brands work with Fluencify on one monthly amount at a cost per 1,000 views agreed before work starts, which covers creators, production, usage rights and payouts.

Put this tool on your site

Copy the code into any page. The tool runs inside a frame, works the same as it does here, and the link under it credits Fluencify.

See the embed

Questions

How much does UGC cost?

It depends on how the creators are paid. On campaigns paid by views, the creator pay is the views divided by 1,000, times the rate per 1,000 views, and product, usage rights and any ad spend come on top. This calculator shows the creator pay at the rates brands on Fluencify paid.

Is this what Fluencify charges?

No. It is what campaigns paid creators. What Fluencify charges brands is a different number: one monthly amount at a cost per 1,000 views agreed before work starts, which covers creators, production, usage rights and payouts. These tools never quote it. The pricing page explains how it works.

Why a range and not one number?

Campaigns paid different rates. The range is the middle half of them, with the median marked, so you see a low, a typical and a high budget instead of one number that hides the spread.

What if there is no range for my platform or country?

Then the calculator uses the most specific range published for your other picks, often the one for all campaigns, and says so. A range is published only when at least 7 brands and 20 creators are behind it and no single brand runs more than a third of its campaigns.

How do I get a shortlist of creators?

Brand accounts on Fluencify are set up with the team rather than self-served. Sign up free, then book a call or email the team from there, and bring your numbers: they are where a shortlist of creators who fit your brand starts.

Get videos from real creators

Turn your brief into a Fluencify campaign. Creators film it, and every video is reviewed before it goes live.

Sign up free