Pick your industry and an angle. Get opening lines for your next UGC ads, each with what to show on screen in the first seconds, ready to hand to creators.
This tool is in labs: it works, and we are still testing it. What it makes is yours to keep.
Get these hooks filmed: post them in a Fluencify campaign with a free account.
The hook is the first second or two of a video ad: the line and the picture that decide whether someone keeps watching. In UGC ads, a hook works when it sounds like a person talking, not a brand announcing.
This library has eight hooks for each of fourteen industries, one per angle: problem and fix, curiosity, POV, before and after, myth busting, honest review, a question and a confession. Each comes with a note on what to show on screen while it is said. Add your product's name and the hooks fill it in; pick a single angle and you also see how that angle is written for the other industries.
Runs entirely in your browser. Nothing you type is sent to Fluencify; we only count that the tool was used.
The hooks are written by Fluencify, not generated. They leave out results promises and health, money or legal claims on purpose; anything you add in their place has to be something you can back up.
What goes in
What comes out
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It is short, specific and sounds like a person. It names a problem the viewer has, or makes them curious, in the first second or two, and the rest of the video delivers on it.
Several on the same video body, so the hook is the only thing that changes between versions. Keep the ones that hold viewers longest in your ad reports, and write the next ones in their style.
Yes. They avoid promises and claims on purpose. If you add a claim, make sure you can back it up and that it meets the ad rules where you run it.
Because the picture is half the hook. A strong line over a weak first frame loses viewers before the line is finished.
Hand them to creators with your brief. Sign up free to post a Fluencify campaign and have creators film your hooks.
Turn your brief into a Fluencify campaign. Creators film it, and every video is reviewed before it goes live.
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