Skip to main content

YouTube Shorts earnings estimator

Enter your engaged views and your Shorts RPM from YouTube Studio. See the estimated ad revenue, and how many views it takes to match a fee a brand offers you.

This tool is in labs: it works, and we are still testing it. What it makes is yours to keep.

From Analytics in YouTube Studio, for your Shorts.

Your revenue per 1,000 views after YouTube's share, from the same place.

What a brand offered you, or what you charge, for one video.

How it works

YouTube shares the revenue from ads viewed between videos in the Shorts feed with creators in the YouTube Partner Program who have accepted its Shorts Monetization Module. Each month that revenue is added together and shared out by each creator's share of engaged views in each country, and creators keep 45% of the revenue allocated to them. YouTube Studio turns that into your RPM: your revenue per 1,000 views, after YouTube's share.

A brand deal works differently: the brand pays a fee agreed for the video, whatever its views. This estimator puts the two side by side with your own numbers: your engaged views and RPM from YouTube Studio, and a fee you were offered or charge.

Which data it uses

Runs entirely in your browser. Nothing you type is sent to Fluencify; we only count that the tool was used.

The formula is shown next to the answer: estimated revenue = engaged views / 1,000 x RPM. YouTube does not publish a standard Shorts RPM, so the estimator never assumes one. It asks for yours: YouTube Studio shows it, and YouTube calls RPM a snapshot of the rate you are earning at, one that goes up and down.

The program rules on this page come from YouTube Help, linked under Sources with the date we checked each one; none of those pages shows a last-updated date. Programs change, so check YouTube's pages before you rely on a rule.

Sources

Step by step

  1. Open Analytics in YouTube Studio, and note your Shorts' engaged views and RPM for the same dates.
  2. Enter them, and how many Shorts the views came from if you want an average per Short.
  3. Add a brand-deal fee you were offered, or what you charge for one video, to compare the two.
  4. Press Estimate my revenue. The revenue is engaged views divided by 1,000, times your RPM; the views to match a fee are the fee divided by your RPM, times 1,000.

Example

The arithmetic, with made-up numbers

What goes in

Engaged views
200,000 (made up)
Your Shorts RPM
1.00 in your currency, made up to keep the arithmetic simple: it is not a typical RPM, and YouTube publishes none
Brand-deal fee to compare
left empty

What comes out

  • Estimated Shorts ad revenue: 200,000 / 1,000 x 1.00 = 200 in your currency.
  • With a brand-deal fee added, the views to match it are the fee / 1.00 x 1,000: at this RPM, 1,000 engaged views for every 1 of the fee.
  • Worth knowing: your RPM is already after YouTube's share, and creators keep 45% of the Shorts ad revenue allocated to them.

Put this tool on your site

Copy the code into any page. The tool runs inside a frame, works the same as it does here, and the link under it credits Fluencify.

See the embed

Questions

How much does YouTube pay per 1,000 Shorts views?

YouTube does not publish a standard rate. YouTube Studio shows your own RPM, your revenue per 1,000 views after YouTube's share, which for Shorts counts engaged views, and YouTube says it goes up and down. Use your own RPM here.

Who can earn from Shorts ads?

Creators in the YouTube Partner Program who have accepted its Shorts Monetization Module. YouTube's eligibility page lists 1,000 subscribers with either 10 million qualified Shorts views in the last 90 days or 4,000 qualified watch hours in the last 12 months, in a country where the program is available. YouTube has announced higher thresholds for new applicants from 1 February 2027; its page on the changes is under Sources.

Does music change what a Short earns?

It can. YouTube splits the revenue from a Short's views between the creator pool and music partners by the number of tracks used: with one track, half goes to the creator pool and half covers music licensing. Creators keep 45% of what is allocated to them either way.

Should I compare Shorts revenue with brand deals?

They pay for different things. Shorts revenue follows your engaged views and your RPM; a brand deal pays an agreed fee for a video, whatever its views. The estimator shows how many views the Shorts feed would need to pay the same as one fee.

Where do I find brand deals to compare?

Brands post UGC gigs on Fluencify, and you apply with your videos. Sign up free to see the gigs and what they pay.

Make videos for brands on Fluencify

Brands post UGC gigs and you apply with your videos. Your saved results stay with your account.

Sign up free