A 30-second problem and solution script
What goes in
- Product name
- Sipwise smart bottle (a made-up product)
- What it does
- glows to remind you to drink and logs every sip in an app
- Format
- Problem and solution
- Length
- 30 seconds
What comes out
- Hook: My water bottle glows at me when I forget to drink.
- 0-3s. Close-up of the bottle lighting up on a desk. Voiceover: My water bottle just told me off. On screen: It glows when you forget.
- 3-12s. You at your desk, busy, the bottle untouched. Voiceover: I get so into work that I forget to drink anything until 4pm.
- 12-24s. The app on your phone, then you drinking. Voiceover: Now it lights up when I have gone too long, and the app shows my day.
- 24-30s. The bottle in your bag. Voiceover: If you forget to drink too, it is linked below.