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TikTok earnings estimator

Enter your qualified views and your RPM from TikTok's Creator Rewards dashboard. See the estimated reward, and how many views it takes to match a fee a brand offers you.

This tool is in labs: it works, and we are still testing it. What it makes is yours to keep.

From the Creator Rewards Program dashboard in TikTok Studio.

Your average gross revenue per 1,000 qualified views, from the same dashboard.

What a brand offered you, or what you charge, for one video.

How it works

TikTok pays some creators for their videos through its Creator Rewards Program. TikTok's dashboard breaks each video's rewards into two numbers: its qualified views, and its RPM, the average gross revenue per 1,000 qualified views. A brand deal works differently: the brand pays a fee agreed for the video, whatever its views.

This estimator puts the two side by side with your own numbers. It turns your qualified views and your RPM into an estimated reward and, if you enter a brand-deal fee, shows how many qualified views, and how many of your usual videos, the program would need to pay the same.

Which data it uses

Runs entirely in your browser. Nothing you type is sent to Fluencify; we only count that the tool was used.

The formula is shown next to the answer: estimated reward = qualified views / 1,000 x RPM. TikTok does not publish a standard RPM, so the estimator never assumes one. It asks for yours: TikTok's dashboard shows it for every video, and TikTok says two videos with similar views can get very different rewards because of their RPM.

The program rules on this page come from TikTok's own pages, linked under Sources with the date we checked each one. Programs change, so check TikTok's pages before you rely on a rule.

Sources

Step by step

  1. Open the Creator Rewards Program dashboard in TikTok Studio, and note your qualified views and your RPM for the same video or the same dates.
  2. Enter them, and how many videos the views came from if you want an average per video.
  3. Add a brand-deal fee you were offered, or what you charge for one video, to compare the two.
  4. Press Estimate my rewards. The reward is qualified views divided by 1,000, times your RPM; the views to match a fee are the fee divided by your RPM, times 1,000.

Example

The arithmetic, with made-up numbers

What goes in

Qualified views
200,000 (made up)
Your RPM
1.00 in your currency, made up to keep the arithmetic simple: it is not a typical RPM, and TikTok publishes none
Brand-deal fee to compare
left empty

What comes out

  • Estimated Creator Rewards: 200,000 / 1,000 x 1.00 = 200 in your currency.
  • With a brand-deal fee added, the views to match it are the fee / 1.00 x 1,000: at this RPM, 1,000 qualified views for every 1 of the fee.
  • Worth knowing: TikTok says ads, paid promotions and sponsored content do not qualify for rewards, so a brand-deal video is paid by its fee.

Put this tool on your site

Copy the code into any page. The tool runs inside a frame, works the same as it does here, and the link under it credits Fluencify.

See the embed

Questions

How much does TikTok pay per 1,000 views?

TikTok does not publish a standard rate. Its Creator Rewards dashboard shows your own RPM, the average gross revenue per 1,000 qualified views, for each video, and TikTok says two videos with similar views can get very different rewards because of RPM. Use your own RPM here.

Who can join the Creator Rewards Program?

TikTok's Creator Academy lists creators aged 18 or over with a personal account in good standing, at least 10,000 followers and 100,000 video views in the last 30 days, based in one of the countries where the program runs. Rewards are for original videos over 1 minute long with at least 1,000 views on the For You feed.

What is a qualified view?

TikTok counts a view after at least five seconds of watching, once per account, from the countries where the program runs, and leaves out views where someone tapped “I'm not interested”. A view from search counts after 30 seconds. Paid and fraudulent views never count.

Can a sponsored video earn Creator Rewards?

No. TikTok says ads, paid promotions and sponsored content do not qualify. A brand-deal video is paid by the fee you agree with the brand, which is why this estimator compares the two rather than adding them up.

Where do I find brand deals to compare?

Brands post UGC gigs on Fluencify, and you apply with your videos. Sign up free to see the gigs and what they pay.

Make videos for brands on Fluencify

Brands post UGC gigs and you apply with your videos. Your saved results stay with your account.

Sign up free