Negotiation reply templates

Pick what the brand said. Get two replies to send, filled in with your rate and their offer, and, if you want, the range brands on Fluencify paid, with its sample size and month.

This tool is in labs: it works, and we are still testing it. What it makes is yours to keep.

Only used when the wording is adapted with AI. Leave amounts out: the tool fills those in.

How it works

Most brand deals are settled in a few messages, and the same few situations come up again and again: an offer below your rate, a question about what you charge, usage rights asked for free, product instead of a fee, more videos for the same money. A short, friendly reply that names your rate and offers a way forward usually gets a better answer than silence or a flat no.

These templates cover those five situations, two replies each: one that holds your rate and one that offers another way to meet. The tool fills in your rate, their offer and what they asked for, in your currency. Where it helps, a reply can quote what brands on Fluencify paid per 1,000 views, with the sample size and the month, so the brand can see your number has a basis.

Which data it uses

The templates are Fluencify's own and are filled in in your browser. Nothing you type is sent, unless you choose to adapt the wording with AI.

The ranges are Fluencify's published pay data, the same numbers as the UGC rates page: what campaigns on Fluencify paid creators per 1,000 views each month, as the 25th percentile, the median and the 75th percentile, with the number of brands, campaigns and creators behind every range. A range is published only when at least 7 brands and 20 creators are behind it and no single brand runs more than a third of its campaigns, so no brand is ever named or can be picked out.

If you choose Adapt the wording with AI, what the brand said, the brand's name, what they asked for, the channel, the tone and your note are sent to an open-weight language model run on Cloudflare Workers AI, with instructions Fluencify wrote. Your amounts are never sent: the model writes placeholders, and this page fills in your numbers afterwards. We do not keep what you type. So that a repeat request is quick, the result is cached for up to seven days under a fingerprint of your answers, and then it is gone. It never invents results, numbers or claims: where a fact is missing, it leaves a placeholder in square brackets for you to fill in.

The published ranges

Fluencify publishes what brands paid creators per 1,000 views once a month, as ranges with the sample size and the month beside every number, and only when at least 7 brands and 20 creators are behind a range. The first month is on its way.

Until it is published, this tool shows no range and says so, rather than a number from anywhere else. How the ranges are made is on the UGC rates page.

Step by step

  1. Pick what the brand said, and add what they asked for and the brand's name.
  2. Add your rate and their offer, in your currency, if you want them in the replies.
  3. Choose Email or DM, a tone, and whether to quote the published range.
  4. Press Write my replies. Fill in anything still in square brackets, read it through, and send it from your own account.

Example

An offer below your rate, by email

What goes in

What the brand said
They offered less than my rate
What they asked for
one 30-second TikTok video
Your rate and their offer
left empty, so they stay as placeholders
Where you post and your country
TikTok, United States

What comes out

  • Counter with your rate:
  • Hi [brand] team,
  • Thank you for the offer, I would love to work on this with you.
  • For one 30-second TikTok video, my rate is [your rate]. That covers the concept, filming, editing and one round of changes.
  • If [their offer] is a fixed budget, I can suggest a smaller scope that fits it. Let me know which you prefer.
  • Thanks,
  • [your name]
  • Fluencify publishes what brands paid creators per 1,000 views once a month, as ranges with the sample size and the month beside every number. The first month is on its way. These replies quote no range.

Put this tool on your site

Copy the code into any page. The tool runs inside a frame, works the same as it does here, and the link under it credits Fluencify.

See the embed

Questions

How do I reply to a low UGC offer?

Thank them, name your rate and what it covers, and offer a way to meet: a smaller scope for their budget, or the full scope at your rate. Keep it short and friendly, and do not apologise for your price.

Should I mention what other brands pay?

It can help if it supports your rate. The templates can quote the range brands on Fluencify paid per 1,000 views, with its sample size and month and where it comes from. Leave it out when your rate is priced another way and the range does not help your case.

Should I accept free product instead of a fee?

That is your call. If you only take paid work, say so kindly and give your rate: one of the templates does exactly that, and another declines while leaving the door open.

What does the AI option change?

It adapts the wording to what you tell it, such as a detail from the brand's message. It never sees your amounts, and the templates as written work well for most replies without sending anything.

Can I use these in a DM?

Yes. Choose DM for a shorter reply without a sign-off, or Email for a greeting and a sign-off with your name.

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