Is this UGC offer fair?

Enter the offer and the views you expect. See where it sits against the range brands on Fluencify paid per 1,000 views, with the sample size and the month.

This tool is in labs: it works, and we are still testing it. What it makes is yours to keep.

In another currency? Convert it at today's rate first: the published ranges are in US dollars.

Needed for a flat fee. Use what your videos usually get.

How it works

An offer can come as a flat fee for a video or as a rate per 1,000 views. To compare it with what other brands paid, both have to be in the same unit: a flat fee divided by the views the video gets, times 1,000, is a rate per 1,000 views.

The checker does that division and places the result against the range brands on Fluencify paid for your platform and country: below it, within it or above it. It tells you where an offer sits, not whether to take it. A deal also has usage rights, ads through your account, exclusivity and timing in it, and only you know what you need.

Which data it uses

The ranges are Fluencify's published pay data, the same numbers as the UGC rates page: what campaigns on Fluencify paid creators per 1,000 views each month, as the 25th percentile, the median and the 75th percentile, with the number of brands, campaigns and creators behind every range. A range is published only when at least 7 brands and 20 creators are behind it and no single brand runs more than a third of its campaigns, so no brand is ever named or can be picked out.

Your answers stay in your browser: the tool downloads the published ranges and does the arithmetic on your device. Nothing you type is sent to Fluencify; we only count that the tool was used, with the platform and niche you picked. The published ranges are in US dollars, so the offer goes in in US dollars too: the checker converts nothing.

When no range is published for something you pick, the tool uses the most specific range published for your other picks (niche first, then country, then platform), or the one for all campaigns, and says so. Before Fluencify's first month is published it shows no range at all, rather than a number from anywhere else.

The published ranges

Fluencify publishes what brands paid creators per 1,000 views once a month, as ranges with the sample size and the month beside every number, and only when at least 7 brands and 20 creators are behind a range. The first month is on its way.

Until it is published, this tool shows no range and says so, rather than a number from anywhere else. How the ranges are made is on the UGC rates page.

Step by step

  1. Choose whether the offer is a flat fee or a rate per 1,000 views, and enter it in US dollars.
  2. For a flat fee, enter the views you expect the video to get. Use what your videos usually get, not your best one.
  3. Pick where you post and your country, so the checker compares the offer with the closest published range.
  4. Press Check the offer. Below means under the 25th percentile, within means inside the middle half of campaigns, and above means over the 75th percentile.

Example

A flat fee for one TikTok video (a made-up offer)

What goes in

The offer
a $30 flat fee for one video (made up)
Views you expect
20,000
Where you post
TikTok
Your country
United States

What comes out

  • At 20,000 views, a $30.00 flat fee works out at $1.50 per 1,000 views. There is no published range to place it against yet.
  • Fluencify publishes what brands paid creators per 1,000 views once a month, as ranges with the sample size and the month beside every number. The first month is on its way.
  • Until it is published, this tool shows no range rather than a number from anywhere else. Sign up free to see what each brand on Fluencify pays today.

Put this tool on your site

Copy the code into any page. The tool runs inside a frame, works the same as it does here, and the link under it credits Fluencify.

See the embed

Questions

How do I know if a UGC offer is fair?

Put it in the same unit as what other brands paid. Divide a flat fee by the views you expect, times 1,000, and compare that rate with a published range. Then look at everything else in the deal: usage rights, ads through your account, exclusivity, revisions and when you are paid.

What does below the range mean?

The offer's rate per 1,000 views is under the 25th percentile: at least three quarters of the campaigns in that range paid more per 1,000 views. It does not make the offer wrong for you. It tells you where it sits.

Why do I need to enter my views?

A flat fee pays the same whatever the views, so what it comes to per 1,000 views depends on how many views the video gets. The same fee is a very different rate at 2,000 views than at 20,000.

Can I check an offer in euros or pounds?

Convert it to US dollars at today's rate first. The published ranges are in US dollars, and the checker does not convert currencies itself, because an exchange rate we picked would be a number we made up.

Where do I find offers to compare?

Brands post UGC gigs on Fluencify with a rate per 1,000 views. Sign up free to see what each brand pays and which campaigns you qualify for.

Make videos for brands on Fluencify

Brands post UGC gigs and you apply with your videos. Your saved results stay with your account.

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